EPISODE 202 – Ayelet Fishbach, PhD, is the Jeffrey Breakenridge Keller Professor of Behavioral Science and Marketing at the University of Chicago, Booth School of Business, and the author of GET IT DONE: Surprising Lessons from the Science of Motivation. Dr. Fishbach has served as the president of the Society for the Science of Motivation and the International Social Cognition Network. She is an expert on motivation and decision making. Dr. Fishbach’s groundbreaking research on human motivation has won the Society of Experimental Social Psychology’s Best Dissertation Award and Career Trajectory Award, the Society of Consumer Psychology’s Distinguished Scientific Contribution award, and the Fulbright Educational Foundation Award. In the episode, Dr. Fishbach discusses the difference between intrinsic and extrinsic motivation, why it’s impossible to lose all motivation, how rewards/incentives can be most beneficial…and more!
EPISODE WEBPAGE: thehealthinvestment.com/202
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